Topping both national and international entrants, Bridgeland® received the Gold Award for “Best TV Commercial” at The Nationals 2016 Gold Awards. Presented by the National Sales & Marketing Council of the National Association of Home Builders (NAHB), The Nationals pay tribute to superior new home sales and marketing achievements. Gold Award winners were announced on Tuesday, January 19 during NAHB’s International Builders’ Show in Las Vegas.

“We are pleased to win such a prestigious honor for our television commercial which depicts the wonderful amenities found in Bridgeland,” said Peter Houghton, Vice President of Master Planned Communities for Bridgeland. “We continue to create a top-notch community, and it is gratifying to see those efforts recognized within the industry.”

With striking cinematography and an unforgettable sound track, the newest television commercial for Bridgeland, “We’ve Arrived”, highlights the amenity-rich and nature-oriented lifestyle for which the 11,400-acre master planned community has become known. With more than 3,000 acres dedicated to lakes, trails and parks, Bridgeland offers the tranquility of a seemingly untouched natural environment while also providing the convenience of modern facilities.

The commercial debuted in February 2015 to coincide with the grand opening of Hidden Creek, the largest section built within Bridgeland thus far with 1,000 homesites set along 142 acres of lakes and waterways. “We’ve Arrived” was a collaboration from the master planned community marketing team and John Manlove Marketing & Communications. Alongside the vibrant footage shot on-site by Kerry Shaw Brown of LA.B Films, the team worked with Pure Evil Music to develop an original song that would resonate with target audiences. After auditioning multiple singers, the team selected 24-year-old, Dallas-based performer Riley Deaver.

Immediately following the commercial’s debut, viewers began to inquire about downloading the song. As a result, “We’ve Arrived,” featuring Riley Deaver by Hook Society is now available on iTunes and all other major digital music sites.

In October 2015, Bridgeland won eight prestigious awards at the Houston’s Best PRISM Awards in several developer categories including “Best TV Commercial,” “Best Event of the Year,” “Best Brochure,” “Best Marketing Campaign,” “Best Print Ad,” “Best Interactive Point of Sale” and “Best Website” as well as the “Grand Award Promotion” recognizing the developer who won the most categories for their advertising efforts. Houston’s Best PRISM Awards are hosted by Greater Houston Builders Association.

Bridgeland is the largest community development in northwest Houston that thrives on its balance in nature. The community has dedicated over 3,000 acres to lakes, trails and parks while also offering on-site schools with a new multi-campus educational village being developed; places of worship, including the upcoming Houston’s First Baptist Church campus; the highly-anticipated Lakeland Village Center; social activities; and recreational outlets.

Learn more about the Bridgeland master planned community, a development of The Howard Hughes Corporation® and managed by The Woodlands® Development Company, at www.bridgeland.com or on Facebook.

About Bridgeland®

Bridgeland is an 11,400-acre master planned community in Cypress, Texas, located between U.S. 290 and Interstate 10 on Fry Road and bisected by a segment of the Grand Parkway. Managed by The Woodlands Development Company, Bridgeland and The Woodlands share the same development philosophy and benefit from The Woodlands’ 40 years of successful real estate development. Both communities are listed among the top-selling master planned communities in Texas and the nation and offer a wide variety of housing options, extensive outdoor recreation and a focus on environmental preservation. For more information, visit www.bridgeland.com.

About The Howard Hughes Corporation®

The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC with major offices in New York, Columbia, MD, Dallas, Houston, Las Vegas and Honolulu. For additional information about HHC, visit www.howardhughes.com, or find us on Facebook, Twitter, Instagram, and LinkedIn.

Safe Harbor Statement

Statements made in this press release that are not historical facts, including statements accompanied by words such as “will,” “believe,” “expect,” “enables,” “realize”, “plan,” “intend,” “assume,” “transform” and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in The Howard Hughes Corporation’s filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. The Howard Hughes Corporation cautions you not to place undue reliance on the forward-looking statements contained in this release. The Howard Hughes Corporation does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.

Contact

Lona Shipp
The Howard Hughes Corporation
281-213-1117 or 713-851-4264
lona.shipp@howardhughes.com

Lorrie Parise
The Woodlands Development Company
281-719-6344
lparise@thewoodlands.com

Caryn Kboudi
The Howard Hughes Corporation
214-741-7744
caryn.kboudi@howardhughes.com

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